Members of the baby boomer generation have grown up at the forefront of major cultural, economic and political changes. Now, they’re redefining what getting older means as well, staying committed to living healthier, more active lifestyles than any generation before them.

The baby boomers were the first generation to make exercise a priority, and they’re showing no signs of slowing down. According to a recent survey, three-quarters of boomers maintain an active lifestyle to stay healthy. And while the majority of boomers admit that they experience joint and muscle pain, they don’t let arthritis symptoms stop them from living a full life and keeping active.

More than 27 million Americans suffer from osteoarthritis (OA), the most common joint disease and form of arthritis. And as the baby boomer generation ages, this number will increase significantly. Though there is no standard treatment of OA, it is important to find a pain management solution that you are comfortable with to decrease pain and improve mobility.

While more than 90% of boomers believe chronic muscle and joint pain is treatable, nearly 80% say they are always looking for newer and better ways to care for their body and help manage muscle or joint pain. And more than half prefer to seek out homeopathic remedies or natural solutions (such as heat therapy) rather than medication.

Continuous heat penetrates muscles, providing pain relief and decreasing joint stiffness. Heat also temporarily increases local blood circulation, delivering oxygen and nutrients to the pain site. Heat therapy has also been shown to reduce the pain of OA, allowing sufferers to continue with their daily activities while managing the pain of flare-ups.

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